ENHANCING A BRAND
IN THE NEW YORK MARKET
Following the completion of a comprehensive quantitative brand perception research study, St. John’s University tasked CCA to craft an institutional brand messaging platform, develop a new visual identity to support the rebranding efforts, and execute a multi-million dollar media and advertising campaign that would support the launch of the new brand. The main goals: enhance their brand in the NY market and build awareness among several audiences—the Catholic and higher education communities, parents, and influencers of college-bound students, and prospective graduate and transfer students. St. John’s also wanted to generate pride and enthusiasm among their alumni and drive traffic to their newly developed website (that CCA helped design).
After in-depth market research and media planning, CCA successfully launched a fully integrated brand awareness campaign for SJU targeted to their key constituent groups across TV, radio, billboards, transit, online display, magazines, newspaper, mobile, and paid social media channels. We produced new print collateral, strategic messaging, video work, photography, and more, ultimately delivering on their goal of enhancing their brand in the NY market.