Brand Differentiation in Higher Education: 3 Crucial Steps
03 Aug
Brand Differentiation in Higher Education: 3 Crucial Steps

I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for

Posted at 2:28 pm in CCA News by Daniel Kehn
5 Essential Landing Page Tips For Your College or University
24 Jul
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

5 Ways You’re Ruining Your Content Marketing
14 Jun
5 Ways You’re Ruining Your Content Marketing

With 91% of B2B marketers and 86% of B2C marketers reportedly using content marketing as a part of their overall marketing strategy, it’s not news that there’s an unyielding craze for more content across industries. And no matter what seat you’re in reading this—the boss, the content creator, the student intern—you no doubt feel pressure to feed the

Posted at 10:01 am in Content Marketing by Melissa Fiorenza
Coolest College Classes: A CCA Roundup
03 May
Coolest College Classes: A CCA Roundup

Whenever we get to know a new partner college or university, we love digging into their curricula to find out what they offer that goes beyond the expected. Those courses that friends tell each other about, the ones you have to take, the ones with stellar professors who bring the material to life in entertaining ways—that’s the good stuff.

Posted at 10:06 am in Inside CCA
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