Meet a CCA member: Shannon Sweeney
08 Dec
Meet a CCA member: Shannon Sweeney

Our newest and truest copywriter Shannon Sweeney comes to us from the wonderful world of journalism. When we’re not hazing her, Shannon is crushing copy and keeping our Twitter account popping. Read more about Shannon below. What drew you to copywriting? For as long as I can remember, I wanted to be a writer. I chose

Posted at 2:30 pm in CCA News by Brianna Snyder
How colleges can advance their fundraising campaigns
21 Nov
How colleges can advance their fundraising campaigns

November is the month of gratitude. We give thanks to friends and family, invite them over for Thanksgiving and football, and ring in the holiday season together. We’re thankful for our education, too, and our alma maters know it. That’s why Giving Tuesday has played such an important role in college fundraising over the past few years. On Giving Tuesday,

Posted at 9:27 am in Advancement by John McKenna
Video Shoot Behind-The-Scenes: Siena College
06 Nov
Video Shoot Behind-The-Scenes: Siena College

Summer is over. Students are on campus. Fall foliage is at its peak, and it’s time again to create new materials that constantly work toward the goal of finding the right students to recruit and enroll. And of course there is no better way to do that than creating great video. This month, I’ve had the

Posted at 11:57 am in CCA News by Beth Mickalonis
3 Ways Higher Ed Institutions Should Talk to Generation Z
26 Oct
3 Ways Higher Ed Institutions Should Talk to Generation Z

At a recent high school college fair, I heard questions ranging from “What are your financial aid packages?” to “What types of accelerated programs do you offer for graduate school?” I volunteer for undergraduate admissions for my alma mater, handing out dozens of information packets and talking about why they should consider applying. You’d think

Posted at 12:12 pm in CCA News by Shannon Sweeney
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