Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.
Game on! What a wonderful night out at the Albany Ad Club’s 2016 Addy Awards. Hosted at The Vista on Van Patten Golf Course in Clifton Park, this year’s Addys was appropriately titled, “Addy Shack”—and there was no lack of understanding of the theme when you walked into the ballroom.
Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars, and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today.
As a passionate team of marketers who work exclusively in the higher education vertical, CCA absolutely loves this time of year. With 26 HEMR awards in the bag for our partner institutions, it’s time to celebrate the winners of the 2016 Education Digital Marketing Awards. We racked up 14 total!