Do you ever get caught up in a whirlwind of acronyms, analytics, and data? Lots of marketers do. My advice? Keep it simple. Stay focused. Avoid the noise of algorithms (they’re changing constantly) and pocket these five evergreen guidelines for digital marketing as you head into 2020. Huge h/t to the awesome presenters from Digital […]
We Have a Marketing & Branding Problem, Not an Enrollment Problem: Hear from CCA’s President at the 2019 ACCU Conference
As 2019 gets fully underway, CCA’s conference schedule is starting off strong. On February 2-4, the Association of Catholic Colleges and Universities (ACCU) will hold its annual meeting in Washington, D.C., gathering Catholic college and university presidents and other senior leaders from across the world to network, grow, and tackle some of the challenges that […]
Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.
Game on! What a wonderful night out at the Albany Ad Club’s 2016 Addy Awards. Hosted at The Vista on Van Patten Golf Course in Clifton Park, this year’s Addys was appropriately titled, “Addy Shack”—and there was no lack of understanding of the theme when you walked into the ballroom.