Adelphi University engaged CCA for media planning and buying services to support their admissions efforts and events, specifically to assist the University in capturing larger market share of graduate and adult students while also solidifying their strength in the undergraduate marketplace.

CCA successfully launched a fully integrated media campaign that included radio, out of home, online display, mobile, and paid social media channels that supported admissions events for their graduate, transfer, and undergraduate audiences. CCA also worked with the enrollment team to roll out a new admissions communications suite that families with the media campaign.

Adelphi University Trestle
Adelphi University Transit Poster

results

The campaign resulted in over 154 million media impressions in the NY market and a double-digit attendance increase on all events.

The newly designed viewbook won a Best of Show in the Higher Education Marketing Report’s Educational Advertising Awards. The travel piece and the enrollment suite also won golds in their respective categories.

Adelphi University Classroom
Adelphi University Students
Adelphi University Campus Banner