Philadelphia University has become the model for 21st century professional education. Through its award-winning Nexus Learning approach (named and branded by CCA), PhilaU immerses future designers, engineers, architects, health professionals, lawyers, and marketing and media professionals in their fields early, working with peers and faculty across disciplines and with industry partners like NASA, Macy’s, Comcast, Verizon, and more.
In the summer of 2010, President Stephen Spinelli charged CCA with shining a brighter light on his entrepreneurial vision for the University. After multi-day discovery visits and extensive research, CCA developed a comprehensive brand platform, which was tested and approved by stakeholders across campus.
The newly developed brand platform served as a blueprint against which CCA executed strategic marketing initiatives, including the development of a new institutional logo and wordmark, a refined tagline, a new admissions recruitment communications suite, a new institutional website, and numerous videos supporting both brand and enrollment initiatives.
Over the past seven years, CCA has been working with Philadelphia University as its agency of record to further evolve its brand messaging and to create additional marketing and communications materials across both traditional and digital platforms. Over the last year, the enrollment site was re-envisioned, and the institutional homepage was revised and re-launched, expanding on Philadelphia University’s core promise: “Powered to do what’s now, powered to do what’s next.”