Philadelphia University has become the model for 21st century professional education. Through its award-winning Nexus Learning approach (named and branded by CCA), PhilaU immerses future designers, engineers, architects, health professionals, lawyers, and marketing and media professionals in their fields early, working with peers and faculty across disciplines and with industry partners like NASA, Macy’s, Comcast, Verizon, and more.

In the summer of 2010, President Stephen Spinelli charged CCA with shining a brighter light on his entrepreneurial vision for the University. After multi-day discovery visits and extensive research, CCA developed a comprehensive brand platform, which was tested and approved by stakeholders across campus.

The newly developed brand platform served as a blueprint against which CCA executed strategic marketing initiatives, including the development of a new institutional logo and wordmark, a refined tagline, a new admissions recruitment communications suite, a new institutional website, and numerous videos supporting both brand and enrollment initiatives.

Over the past seven years, CCA has been working with Philadelphia University as its agency of record to further evolve its brand messaging and to create additional marketing and communications materials across both traditional and digital platforms. Over the last year, the enrollment site was re-envisioned, and the institutional homepage was revised and re-launched, expanding on Philadelphia University’s core promise: “Powered to do what’s now, powered to do what’s next.”

Philadelphia University Enrollment Suite

“I believe that our ability to convert as many of the accepted students as we did was because of our evolving (and strengthening) value position which the new publications helped us to package.”

- Christine Greb, Dean of Enrollment Management
Philadelphia University - Scholarship Video
results

CCA continues to work with the University on multiple marketing initiatives. Recently, specific enrollment initiatives targeting fashion students and transfer enrollments saw quantifiable lift in student deposits, building upon the results from the initial brand rollout.

20 %

increase in prospective student campus visits

30 %

increase in undergraduate applications

20

point increase in applicant SAT scores