A SLAM DUNK
CONTENT MARKETING CAMPAIGN

At the time Siena College and CCA first worked together on developing a content marketing strategy, we were already developing various enrollment print pieces for the private, liberal arts institution in Upstate NY. By incorporating content marketing into their mix, their goals were to increase organic search online, drive more inquiries and applications, encourage deposits, and ultimately be seen as the helpful, friendly, student-centered college they are.

With these objectives in mind, CCA designed and launched Siena’s admissions blog geared for prospective students—for which we continue to assist with content development. We also produced a number of downloadable assets—eBooks, infographics, checklists, and more—all filled with admissions advice (valuable content people actively seek out) and gated behind forms on dedicated landing pages that continue to capture leads year after year.

Siena College Sophomore Infrographic
Siena College Website

RESULTS

The results have been outstanding, with increases in inquiries, applications, and deposits, and a large percentage of their leads overall coming from content marketing. They’ve also picked up a few awards along the way; their admissions blog and their eBook, 3 Reasons Why Being Undecided is a Smart Choice, were both recognized in the 2016 Education Digital Marketing Awards.

Siena College Application Essay Guide
Siena College Success Page