ENHANCING A BRAND
IN THE NEW YORK MARKET

Following the completion of a comprehensive quantitative brand perception research study, St. John’s University tasked CCA to craft an institutional brand messaging platform, develop a new visual identity to support the rebranding efforts, and execute a multi-million dollar media and advertising campaign that would support the launch of the new brand. The main goals: enhance their brand in the NY market and build awareness among several audiences—the Catholic and higher education communities, parents, and influencers of college-bound students, and prospective graduate and transfer students. St. John’s also wanted to generate pride and enthusiasm among their alumni and drive traffic to their newly developed website (that CCA helped design).

After in-depth market research and media planning, CCA successfully launched a fully integrated brand awareness campaign for SJU targeted to their key constituent groups across TV, radio, billboards, transit, online display, magazines, newspaper, mobile, and paid social media channels. We produced new print collateral, strategic messaging, video work, photography, and more, ultimately delivering on their goal of enhancing their brand in the NY market.

St. John's University Logo
St. John's University Billboard
St. John's University Transit Poster
results

The campaign resulted in over 200 million media impressions across the NY market, a significant increase in website traffic during the duration of the campaign, an uptick in social media mentions, and an overall lift and feeling of pride across campus and in the alumni community.

200

million media impressions in NY

38 %

increase in enrollment from California

25 %

increase in enrollment from Texas

St. John's University TV Spot
St. John's University Travel Piece
St. John's University Viewbook