In the spring of 2016, Ursinus College, a private, independent, coeducational, liberal arts college located in Collegeville, PA, tapped CCA to develop a communications strategy leading up to the public launch of its $100 million comprehensive campaign, which also coincided with the institution’s upcoming 150th anniversary.

CCA conducted strategic discovery sessions on campus, reviewed existing research including the campaign feasibility study, and constructed a compelling brand-focused and forward-looking communications strategy and campaign messaging framework that served as the blueprint for work to follow.

The communications strategy drove CCA’s continued work for Ursinus in the development of a campaign microsite and campaign print collateral—both supported by new campus photography— and the concepting and production of a dynamic new brand video that the College is using for multiple purposes, including for enrollment initiatives.

Ursinus College Brand Video
Ursinus College - We Shape the Minds

RESULTS

While the campaign has only just launched publicly in fall 2016, all signs point to success in reaching the established goal. Moreover, constituents across campus have been extremely pleased with the communications produced.