Posts on Branding

Turning Your Higher Ed Institution Into a Lifestyle Brand
12 Jul
Turning Your Higher Ed Institution Into a Lifestyle Brand

Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material

Posted at 10:43 am in Branding, Higher Ed Trends by Rob DeLuke
Weathering the Economic Storm
11 Apr
Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of

Posted at 10:23 am in Branding, Higher Ed Trends by Mary Beth Carey
4 Ways to Boost Your Brand on a Milestone Anniversary
17 Mar
4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years

Posted at 9:07 am in Advancement, Branding, Strategy by Daniel Kehn
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