Posts on Content Marketing

5 Ways You’re Ruining Your Content Marketing
14 Jun
5 Ways You’re Ruining Your Content Marketing

With 91% of B2B marketers and 86% of B2C marketers reportedly using content marketing as a part of their overall marketing strategy, it’s not news that there’s an unyielding craze for more content across industries. And no matter what seat you’re in reading this—the boss, the content creator, the student intern—you no doubt feel pressure to feed the

Posted at 10:01 am in Content Marketing by Melissa Fiorenza
8 Qualities of an Excellent Blog Post
12 Oct
8 Qualities of an Excellent Blog Post

As a senior writer here at CCA, I’m a blog-post-writing machine. I’m talking blogs on blogs on blogs. Even right now, I’m writing a blog post. OK, it’s not really that mind-blowing. It’s my job, and I love it, and I like to think I’m pretty good at it. The writing staff here—which includes my

Posted at 8:17 am in Content Marketing
Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

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