Posts on Content Marketing

8 Qualities of an Excellent Blog Post
12 Oct
8 Qualities of an Excellent Blog Post

As a senior writer here at CCA, I’m a blog-post-writing machine. I’m talking blogs on blogs on blogs. Even right now, I’m writing a blog post. OK, it’s not really that mind-blowing. It’s my job, and I love it, and I like to think I’m pretty good at it. The writing staff here—which includes my

Posted at 8:17 am in Content Marketing
Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

5 Essential Landing Page Tips For Your College or University
22 Dec
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

1 2 3 4