Posts on Content Marketing

5 Essential Landing Page Tips For Your College or University
22 Dec
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

5 Things to Remember from INBOUND15
10 Sep
5 Things to Remember from INBOUND15

You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating. 

Why We’re Going to INBOUND 2015
10 Jul
Why We’re Going to INBOUND 2015

This week, thousands of marketers, writers, designers, and data analysts will descend upon the Boston Convention and Exhibition Center for HubSpot’s annual inbound marketing summit, INBOUND. Aside from the obvious—an excuse to visit Beantown, the promise of 20+ food trucks to choose from for lunch, and the chance to see Amy Schumer in all her comedic glory—there are a lot of reasons CCA is returning to INBOUND with more of us than last year.

Posted at 10:00 am in CCA News, Content Marketing by Melissa Fiorenza