Posts on Content Marketing

5 Things to Remember from INBOUND15
10 Sep
5 Things to Remember from INBOUND15

You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating. 

Why We’re Going to INBOUND 2015
10 Jul
Why We’re Going to INBOUND 2015

This week, thousands of marketers, writers, designers, and data analysts will descend upon the Boston Convention and Exhibition Center for HubSpot’s annual inbound marketing summit, INBOUND. Aside from the obvious—an excuse to visit Beantown, the promise of 20+ food trucks to choose from for lunch, and the chance to see Amy Schumer in all her comedic glory—there are a lot of reasons CCA is returning to INBOUND with more of us than last year.

Posted at 10:00 am in CCA News, Content Marketing by Melissa Fiorenza
5 Admissions Blog Topics Every College Should Cover
06 May
5 Admissions Blog Topics Every College Should Cover

As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate.