Posts on Content Marketing

How to Increase Email Open Rates for Your College
01 May
How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

7 Websites That Will Make Your Day More Productive
14 Apr
7 Websites That Will Make Your Day More Productive

Temperatures are climbing, birds are chirping, and despite our certainty that it would never come, spring is here. The only downside to this (and yes, there is only one), is that you might find yourself gazing longingly out the window at the passersby who are basking in the sun’s rays. Okay, snap out of it. At CCA, there are a few sites we like to keep bookmarked for those moments when productivity levels are waning. Check them out.

Posted at 2:55 pm in Content Marketing by Melissa Fiorenza