Posts on Design

5 Guidelines for Creating an Effective Brand Mark
14 Apr
5 Guidelines for Creating an Effective Brand Mark

Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.

Posted at 10:53h in Branding, Design by Rob DeLuke