Posts on Enrollment Marketing

Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

5 Things to Remember from INBOUND15
10 Sep
5 Things to Remember from INBOUND15

You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating. 

Is Your College Still Accepting Applications?
08 May
Is Your College Still Accepting Applications?

National Decision Day has come and gone, but anyone in higher education knows that not every high school student has officially chosen where they’ll spend their next four years—and in turn, not every admissions office has sealed off incoming applications. In fact, more than 220 institutions are still looking to fill out their fall semester. Is yours?

Posted at 10:58h in Enrollment Marketing, Strategy
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