Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.
Get up to speed on all things content marketing, no matter how much or how little you already know. We’ve handpicked ten great articles that will tell you more about what content marketing is, and how it can bring you the results you want.
You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating.
National Decision Day has come and gone, but anyone in higher education knows that not every high school student has officially chosen where they’ll spend their next four years—and in turn, not every admissions office has sealed off incoming applications. In fact, more than 220 institutions are still looking to fill out their fall semester. Is yours?
As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate.