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01May

How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

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03Nov

Five Things to Know About Twitter: The Five-Minute Guide

You have undoubtedly heard of Twitter, and perhaps your college admissions department even has a Twitter account or two. But if you don’t use Twitter regularly, tweets often read like a strange jumble of code. Because each Twitter message has a limit of 140 characters, people are quite ingenious when it comes to packing as much information as possible into their messages. 

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03Nov

If you don’t know where you’re going, how will you know when you get there?

Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.

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03Nov

Revealing Stealth Applicants with Content Marketing

You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.

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03Nov

Will We See You at INBOUND 2014 in Boston?

CCA is in travel planning mode. This year’s INBOUND, an annual conference that brings together marketing professionals from across the globe, is set to take over the Boston Convention & Exhibition Center from September 15-18. More than 5,000 people attended last year, and we couldn’t be more excited to join the crowds this time around.

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