Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]
When we interview candidates for an open position at CCA, it takes a lot more than just an impressive résumé to win us over. We’re a tight bunch; it has to feel right, you know? So when Jim talked Gilmore Girls, Legos, and about his two kids after showing us his crazy good portfolio, we […]
While it may look effortless as you’re scrolling through the galleries, the work and dollars that go into planning and executing a photo shoot is nothing to lose sight of. To get the most bang for your buck, preparation is key. Here are a few pointers to make your next campus photo shoot a success.
We Have a Marketing & Branding Problem, Not an Enrollment Problem: Hear from CCA’s President at the 2019 ACCU Conference
As 2019 gets fully underway, CCA’s conference schedule is starting off strong. On February 2-4, the Association of Catholic Colleges and Universities (ACCU) will hold its annual meeting in Washington, D.C., gathering Catholic college and university presidents and other senior leaders from across the world to network, grow, and tackle some of the challenges that […]
If you’re a marketing lead at a college or university, your higher education marketing agency has no doubt handed you (or will hand you at some point) a creative brief for your review and approval. In short, a creative brief—typically a one- or two-page document developed by an account lead in consultation with someone on […]