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10Jun

Gen Z and Mental Health: Why Your College or University Should Address It Now (And What Others Are Doing)

Over the past year or so, we’ve had dozens of conversations with colleges and universities on the topic of mental health. Institutions are talking about whether they’re marketing their wellness resources appropriately, about if they even have enough resources, or if they should even make the topic a big deal. Our response to the latter? […]

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13Mar

CCA Takes Home 7 Addy Awards, 15 HEMR Awards, and 2 Best In Shows!

Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]

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05Mar

Meet Jim Maximowicz, CCA’s Associate Creative Director

When we interview candidates for an open position at CCA, it takes a lot more than just an impressive résumé to win us over. We’re a tight bunch; it has to feel right, you know? So when Jim talked Gilmore Girls, Legos, and about his two kids after showing us his crazy good portfolio, we […]

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11Feb

How to Prepare for Campus Photo Shoots So You Get the Most Bang For Your Buck

While it may look effortless as you’re scrolling through the galleries, the work and dollars that go into planning and executing a photo shoot is nothing to lose sight of. To get the most bang for your buck, preparation is key. Here are a few pointers to make your next campus photo shoot a success.

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31Jan

We Have a Marketing & Branding Problem, Not an Enrollment Problem: Hear from CCA’s President at the 2019 ACCU Conference

As 2019 gets fully underway, CCA’s conference schedule is starting off strong. On February 2-4, the Association of Catholic Colleges and Universities (ACCU) will hold its annual meeting in Washington, D.C., gathering Catholic college and university presidents and other senior leaders from across the world to network, grow, and tackle some of the challenges that […]

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