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12Jul

Turning Your Higher Ed Institution Into a Lifestyle Brand

Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material […]

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11Apr

Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of […]

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20Oct

Higher Ed News: October 2015

From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!

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15Sep

Higher Ed News: September 2015

Ready for the next installment of higher education and marketing news? Here’s what we’re reading this month (and in case you missed it, last month, too).

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04Sep

Higher Ed News: August 2015

Want to know what’s happening across the higher education and marketing landscapes? Or just looking for some new reading material? Catch up with our July 2015 round up, then see below for our recs this month.

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