Posts on Higher Ed Trends

Turning Your Higher Ed Institution Into a Lifestyle Brand
12 Jul
Turning Your Higher Ed Institution Into a Lifestyle Brand

Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material

Posted at 10:43 am in Branding, Higher Ed Trends by Rob DeLuke
Weathering the Economic Storm
11 Apr
Weathering the Economic Storm

There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of

Posted at 10:23 am in Branding, Higher Ed Trends by Mary Beth Carey
Higher Ed News: October 2015
20 Oct
Higher Ed News: October 2015

From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!

Posted at 3:29 pm in Higher Ed Trends