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03Oct

Brand Differentiation in Higher Education: 3 Crucial Steps

I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for […]

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16Apr

CCA’s Work For Concordia University-Portland Wins 10 Awards

Over the past year, we’ve been working closely with Concordia University-Portland’s College of Education to spread their belief that teachers are rock stars. Educators of all kinds work tirelessly to serve our children, often spending their own money and sacrificing their free time, and rarely get the kudos they deserve. To that end, Concordia offers […]

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23Mar

Award Season 2018: 20 ADDYs & The Judge’s Choice Award

Another great year at the ADDY Awards, our local version of the American Advertising Awards. This year’s event, themed Storytellers, was held at the gorgeous GE Theatre at Proctors and the Albany Ad Club did a phenomenal job with everything from the refreshing cocktails to the delectable dinner to the entertaining awards show. CCA’s total count: 20 awards, including […]

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17Jan

Meet a CCA Member: Nick Fredette

Nick Fredette knows everything there is to know about the digital world. When he isn’t answering our constant questions about keyboard shortcuts or showing us how to do things in WordPress, the digital marketing strategist is working with analytics, reporting, and email marketing. He grew up in Cohoes and went to Houghton College, where he studied communications and played soccer. Nick came […]

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06Nov

Video Shoot Behind-The-Scenes: Siena College

Summer is over. Students are on campus. Fall foliage is at its peak, and it’s time again to create new materials that constantly work toward the goal of finding the right students to recruit and enroll. And of course there is no better way to do that than creating great video. This month, I’ve had the […]

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