Posts on Strategy

The Inside Scoop with CCA’s VP of Brand Strategy: Daniel Kehn
25 May
The Inside Scoop with CCA’s VP of Brand Strategy: Daniel Kehn

Daniel Kehn is CCA’s chief brand strategist—and it’s his 17th year at the agency. “I really can’t believe it. I used to be the youngest one here.” With almost 25 years of experience in the field of education, including the international space, you could say he knows what he’s talking about. Here’s a deeper look at

Posted at 11:32 am in CCA News, Strategy
4 Ways to Boost Your Brand on a Milestone Anniversary
17 Mar
4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years

Posted at 9:07 am in Advancement, Branding, Strategy by Daniel Kehn
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies
02 Mar
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies

Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars,  and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today. 

Posted at 2:27 pm in Branding, Strategy by Ed Sirianno
Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

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