Posts on Strategy

Three Innovative Ways to Improve Your Alumni Engagement
22 Jan
Three Innovative Ways to Improve Your Alumni Engagement

During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation. 

5 Essential Landing Page Tips For Your College or University
22 Dec
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

Is Your College Still Accepting Applications?
08 May
Is Your College Still Accepting Applications?

National Decision Day has come and gone, but anyone in higher education knows that not every high school student has officially chosen where they’ll spend their next four years—and in turn, not every admissions office has sealed off incoming applications. In fact, more than 220 institutions are still looking to fill out their fall semester. Is yours?

Posted at 10:58h in Enrollment Marketing, Strategy

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