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03Nov

Revealing Stealth Applicants with Content Marketing

You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.

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22Oct

What I Learned from David Ogilvy and a Pig

Integrity earns respect. David Ogilvy liked to quote one of his clients: β€œIn the end, clients are grateful to advertising agents who tell them the truth.”  Here’s the lesson. Learning from what doesn’t work is just as important as learning from winners.

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