CCA’s Summer Beach Reads

Posted on 05 JUL 2017 in CCA News by Brianna Snyder

It’s summer, and everyone’s thinking about one thing: the beach, and whether it’s time to turn the AC on. For us at CCA, thoughts of the beach come with what we’ll be reading. We polled our team to get a few ideas about what to read in our beach chairs—with our feet up, our sunscreen on, maybe a chilly beverage in hand. Here’s what they said.

Beth Mickalonis, ACD, Brand:
I’ve never been a big reader and I’ve certainly never read a book at the beach. So my best answer to what I’m doing on the beach if I’m not reading is: I’m swimming, tanning, playing in the sand with my kids, and taking photos.

Zan Strumfeld, Copywriter:
“Everything is Illuminated” by Jonathan Safran Foer. I may be 15 years behind its release date, but I finally picked it off my shelf and can’t put it down.

Alaina Borst, Production Designer:
I’m trying to finish “The Goldfinch” by Donna Tartt. I’m borrowing it and it’s huge and I want to get into it but I haven’t yet.

Ashley Previte, Senior Copywriter:
“The Complete Tales and Poems of Edgar Allan Poe.” It’s cool to see how my own life experience and perspective have added so much dimension to writing I read in middle school. Now that I’m older, and apparently creepier, I get it. Plus, the icy cold stylings of EAP are perfectly refreshing on a hot summer day.

Garrett Kipp, Graphic Designer:
“Our Revolution,” by Bernie Sanders. I chose to read this book to get more of a perspective on Bernie’s political career and his views over the past 50 years. Strangely enough, they are the same as they are today and are not a main point of the book. The book actually goes in-depth about how to convince people to vote in their own best interests, which, surprisingly, in this partisan day and age, can be quite a challenge.

Val Cook, Media Planner/Buyer:
“I can’t make this up: Life Lessons,” by Kevin Hart. I love his stand-up routines and am excited to read about his life experiences that got him where he is today. “The Art of Racing in the Rain,” by Garth Stein. This book was recommended to me by a fellow dog lover; it’s a story told through a dog’s perspective on life which is apparently funny at times and heart-wrenching at others. Probably one for a rainy day when I can ugly cry in the privacy of my own home but, regardless, it’s on my list.

SarahNicole Mahoney, VP, Account Services:
“One Hundred Years of Solitude,” by Gabriel Garcia Marquez. It is probably my 13th or 14th time reading this book. If you choose not to read this book you put in peril the potential of living a full-realized life. Ignore it at your own risk. Every word, every phrase is a gift:

“He pleaded so much that he lost his voice. His bones began to fill with words.”
“Wherever they might be they always remember that the past was a lie, that memory has no return, that every spring gone by could never be recovered, and that the wildest and most tenacious love was an ephemeral truth in the end.”
“Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice…”

Brianna Snyder, Senior Copywriter:
I’m reading “Hunger” by Roxane Gay. Roxane is all of the light that shines in the world, especially on the beach.

Austin Powers, Account Executive:
I’m looking forward to finishing Bill Bryson’s “I’m a Stranger Here Myself: Notes on Returning to America After 20 Years Away” this weekend on my recently finished backyard beach. “I’m a Stranger…” is a fascinating/hilarious read on cultural reassimilation into the U.S., and all of the quirks that come with it (i.e. microwave pancakes, 24-hour dental-floss hotlines, and truly believing that ice is not a luxury item). A fantastic read by one of my favorite authors.

Rob DeLuke, VP, Chief Creative Officer:
“The Power of a Positive NO. Save the Deal, Save the Relationship, and Still Say NO,” by William Ury.

John McKenna, Director of Digital Strategy:
Ernest Cline’s “Ready Player One,” a 2011 dystopian science-fiction novel. Our friend Michelle read it and couldn’t put it down. My wife, Jenny, had the same reaction. Cool story and lots of references to late ’80s culture.

Lauren Herrington, Assoc. VP, Client Services:
“The Secret History,” by Donna Tartt, because Darcy told me it was amazing and I had to. Mine will be more like “front porch with the biggest glass of the pinot greeze as possible” read vs. the beach this summer, but it’ll do.

What are you reading this summer? You can tell us at your interview since we still have a few positions available. Check them out:

Brianna Snyder
Brianna Snyder
Senior Copywriter

Brianna arrived at CCA after 10 years writing about art, music, TV, the Internet and comedy for mid-market newspapers in the Northeast. The Westfield State University alumna is an obsessive observer of cultural trends and the tech (r)evolution.

View More Posts By Brianna