If you’ll be at the AMA Symposium for Higher Ed 2015 in Chicago, IL, don’t miss Boston College’s presentation, Wicked Smaht Mahketing: The Boston College MBA Becomes Iconic.
On Tuesday, November 17, from 10:15 a.m. to 11 a.m. (Track 5), you’ll have the unique opportunity to hear from the Assistant Dean for Graduate Enrollment at the Boston College Carroll School of Management, Shelley Burt; the Managing Director of Marketing Communications at Boston College, Suzanne Matus; CCA’s VP of Marketing & Media, Darcy; and Senior Account Manager, SarahNicole.
Together, they’ll tell you:
- What exactly content or inbound marketing is
- How to integrate content marketing with traditional media to attract higher quality applicants and improve yield—like it did for the BC MBA
- Actionable tactics to share with your team
Plus, you’ll get one of our free wicked smaht mahketing t-shirts.
If you’re unable to join us at 10:15, or want to talk more about CCA’s push-and-pull approach to marketing, visit us at booths 37 & 38 (refreshments included).
To learn more about the event, request the deck, and to add it to your calendar, click below. We look forward to seeing you soon!