Get a Sneak Peek of Boston College’s AMA Symposium for Higher Ed 2015 Presentation

Posted on 23 OCT 2015 in CCA News by Melissa Fiorenza

If you’ll be at the AMA Symposium for Higher Ed 2015 in Chicago, IL, don’t miss Boston College’s presentation, Wicked Smaht Mahketing: The Boston College MBA Becomes Iconic.

On Tuesday, November 17, from 10:15 a.m. to 11 a.m. (Track 5), you’ll have the unique opportunity to hear from the Assistant Dean for Graduate Enrollment at the Boston College Carroll School of Management, Shelley Burt; the Managing Director of Marketing Communications at Boston College, Suzanne Matus; CCA’s VP of Marketing & Media, Darcy; and Senior Account Manager, SarahNicole.

Together, they’ll tell you:

  • What exactly content or inbound marketing is
  • How to integrate content marketing with traditional media to attract higher quality applicants and improve yield—like it did for the BC MBA
  • Actionable tactics to share with your team

Plus, you’ll get one of our free wicked smaht mahketing t-shirts.

If you’re unable to join us at 10:15, or want to talk more about CCA’s push-and-pull approach to marketing, visit us at booths 37 & 38 (refreshments included).

To learn more about the event, request the deck, and to add it to your calendar, click below. We look forward to seeing you soon!

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Melissa Fiorenza
Melissa Fiorenza
Senior Editor

Melissa is one of CCA’s written-word gurus. Her combined publishing and marketing experience from various national magazines secured her with the unstoppable skills of a scribbling savant and an expertise in strategic thinking.

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