Here’s a Sneak Peek of Siena College’s AMA Symposium for Higher Ed 2017 Presentation

Posted on 11 OCT 2017 in CCA News by Melissa Fiorenza

Are you headed to the AMA Symposium for Higher Ed 2017 in Atlanta, Georgia, this year? Don’t miss Siena College’s presentation: Get in the Game: How Content Marketing Scored Siena College More Qualified Apps.

On Monday, November 13, at 2 p.m., you’ll have the unique opportunity to hear from Dan Kehn, CCA’s VP of brand strategy; Ned Jones, Siena’s VP for Enrollment Management; Allison Turcio, Siena’s Director of Online Recruitment and Digital Strategy; and me, Senior Editor at CCA.

Together, we’ll show you what it takes to create a cost-effective content marketing strategy that’s fun, authentic, and successful—one that increases inquiries, nurtures prospective  students through the enrollment funnel, and, ultimately, boosts applications.

Get an inside look at:

  • Siena College’s most popular blog posts and downloadables
  • The 5 key essentials to making your content plan work
  • How content marketing leads to an increase in qualified apps
  • Actionable strategies and takeaways to share with your team

If you’re unable to join us at 2 p.m., or want to talk more about CCA’s full court strategy and how our team can help you meet your institution’s goals, visit us at booths 47 and 48. We’ll be shooting hoops and giving away some swag. (T-shirts, anyone?)

To learn more about the event and request the deck, click below. We look forward to seeing you soon!

Melissa Fiorenza
Melissa Fiorenza
Senior Editor

Melissa is one of CCA’s written-word gurus. Her combined publishing and marketing experience from various national magazines secured her with the unstoppable skills of a scribbling savant and an expertise in strategic thinking.

View More Posts By Melissa F.