It’s Award Season: 24 Addy Awards Go To…

Posted on 14 MAR 2016 in CCA News by Taylor Rao

Game on! What a wonderful night out at the Albany Ad Club’s 2016 Addy Awards. Hosted at The Vista on Van Patten Golf Course in Clifton Park, this year’s Addys was appropriately titled, “Addy Shack”and there was no lack of understanding of the theme when you walked into the ballroom.

We tee’d off a little early here at CCA, with our very own “Happy Addys Day” cake, which we of course consumed for breakfast at the office and posted to social media to share the excitement.

Hours later, we spent the evening mingling over drinks and dinner, admiring outrageous outfits (ahem, David), and hanging out with a gopher that pranced around and greeted groups for photo-ops and playful banter.

CCA had a great turnout, with 17 of our 23-strong staff in attendance to support our entries and participate in the fun. The better showing, perhaps, was the 24 Addy Awards we took home that evening! After collecting the first award of the night, we continued to celebrate our victories and hard work until last call.

Congratulations to all of the Addy winners, a big thanks to the Albany Ad Club, and props to our team here at CCA!

Here’s a breakdown of our new awards:

Adelphi University

2014-15 Enrollment Campaign (Viewbook, Travel, Search)

BC_Travel.png

Boston College

MBA Travel Piece

Catholic Central High School

Admissions Spot [Watch it now!]

King’s College

Monarchs Athletic Identity

LIM College

2015-15 Viewbook
2014-15 Enrollment Campaign (Viewbook, Travel, Transfer & Financial Aid Brochures)
“So you want a career in fashion?” eBook

Lycoming College

2014-15 Viewbook (Also a Best of Show finalist!)
Brand Spirit Video [Watch it now!]

Musician’s Institute

Downloadable Content Campaign

Philadelphia University

2014-15 Viewbook
2014-15 Enrollment Campaign
Parent’s Brochure
University Homepage [Check it out!]
2015 Holiday Card [Check it out!]
Scholarship Video [Watch it now!]

Siena_campaign.png

Siena College

2014-15 Enrollment Campaign (Early Inquiry, Travel, & Yield Piece)

Spelman College

Sophomore / Early Inquiry Piece

University of Pennsylvania

Arts & Culture at Penn Video [Watch it now!]

Wesley College

2015-16 Admissions TV Spot [Watch it now!]

We even picked up a few awards for ourselves:

2015 Holiday Card
CCA’s Simple Truth [Watch it now!]
CCA + BC Wicked Smaht Mahketing Panel Landing Page
Program Ad

Want to know more about any of these pieces?

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Taylor Rao
Taylor Rao
Account Executive

Taylor is a leading links on the client-to-creative channel. After fast-tracking a degree in integrated marketing communications from Ithaca College, she worked in product development at Macy’s Merchandising Group and social media and marketing with Troy’s Tri-City ValleyCats.

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