Higher Ed News: July 2015
09 Jul
Higher Ed News: July 2015

What’s new in the higher education and marketing worlds? Want to catch up on some reading? Start with these links. Every month, we’ll round up a mix of stories, blog posts, and more that may be of interest to you. Here’s the July 2015 list.

Posted at 14:33h in Higher Ed Trends
Is Your College Still Accepting Applications?
08 May
Is Your College Still Accepting Applications?

National Decision Day has come and gone, but anyone in higher education knows that not every high school student has officially chosen where they’ll spend their next four years—and in turn, not every admissions office has sealed off incoming applications. In fact, more than 220 institutions are still looking to fill out their fall semester. Is yours?

Posted at 10:58h in Enrollment Marketing, Strategy
5 Admissions Blog Topics Every College Should Cover
06 May
5 Admissions Blog Topics Every College Should Cover

As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate. 

How to Increase Email Open Rates for Your College
01 May
How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

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