For those of you planning to attend this year’s AMA Symposium for the Marketing of Higher Education in Austin, TX, we hope you’ll find a few minutes to swing by booth 14&15 to say hello. We have a lot to share!
It’s that time of year again: photo shoot time! For a few weeks every fall and spring, various CCAers hop on a plane or hit the road to college campuses across the country. We meet up with one of our fabulous photographers and spend long days capturing photographic proof of what makes each of our […]
I love working at an ad agency. Even though we work exclusively with Higher Ed clients, no day is ever the same, and the work is always challenging. One of the best parts of working at CCA is that we are a team of vastly different personalities who actually like and look out for each […]
You have undoubtedly heard of Twitter, and perhaps your college admissions department even has a Twitter account or two. But if you don’t use Twitter regularly, tweets often read like a strange jumble of code. Because each Twitter message has a limit of 140 characters, people are quite ingenious when it comes to packing as much information as possible into their messages.
Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.