Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars, and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today.
As a passionate team of marketers who work exclusively in the higher education vertical, CCA absolutely loves this time of year. With 26 HEMR awards in the bag for our partner institutions, it’s time to celebrate the winners of the 2016 Education Digital Marketing Awards. We racked up 14 total!
Move aside, Oscars. The 2016 Higher Education Marketing Report awards have been doled out, and many of our partner institutions won! Collectively, we swept up a whopping 26 HEMR awards in all different categories, from videos to viewbooks, search pieces to brochures. Check out the list.
Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.
During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation.