14 Apr
5 Guidelines for Creating an Effective Brand Mark

Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.

Posted at 10:53 am in Branding, Design by Rob DeLuke
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies
02 Mar
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies

Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars,  and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today. 

Posted at 2:27 pm in Branding, Strategy by Ed Sirianno
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