Posts On Digital Marketing

5 Essential Landing Page Tips For Your College or University
24 Jul
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

Meet a CCA Member: Nick Fredette
17 Jan
Meet a CCA Member: Nick Fredette

Nick Fredette knows everything there is to know about the digital world. When he isn’t answering our constant questions about keyboard shortcuts or showing us how to do things in WordPress, the digital marketing strategist is working with analytics, reporting, and email marketing. He grew up in Cohoes and went to Houghton College, where he studied communications and played soccer. Nick came

Posted at 10:20 am in CCA News
We’re Winning in Digitial
14 Jan
We’re Winning in Digitial

Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College –

Posted at 4:06 pm in CCA News

sign-up below to receive cca’s monthly newsletter

 
   
 

Featured Resource

Download the  Persona Worksheet

Related Posts

Categories

Tags