Posts On Digital Marketing

Meet a CCA Member: Nick Fredette
17 Jan
Meet a CCA Member: Nick Fredette

Nick Fredette knows everything there is to know about the digital world. When he isn’t answering our constant questions about keyboard shortcuts or showing us how to do things in WordPress, the digital marketing strategist is working with analytics, reporting, and email marketing. He grew up in Cohoes and went to Houghton College, where he studied communications and played soccer. Nick came

Posted at 10:20 am in CCA News by Shannon Sweeney
We’re Winning in Digitial
14 Jan
We’re Winning in Digitial

Last month, CCA picked up nine more Education Digital Marketing Awards—a competition run by Higher Education Marketing Report that recognizes the best educational websites, digital content, electronic communications, mobile media and social media. Here’s a run down of what won: BRONZE: Iona College – “We see the world differently…” Video Spot GOLD: LIM College –

Posted at 4:06 pm in CCA News by Melissa Batalin
Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.