As a marketing agency that works exclusively with institutions of higher education, we’re fluent in a language our friends and family don’t always understand. We’re used to the world of higher ed seeping into our personal lives, including our dreams. We have a mascot-heavy wardrobe that, when put together, would form the weirdest, creepiest zoo. […]
Advertising award season 2019 is upon us, and we’re stoked to share that we’re off to a cake-eating, lotsa-clapping-in-the-office, writing-this-blog-post start! Below is a list of our wins from both the Capital Region Addys and HEMR’s Education Advertising Awards, but first: a note of gratitude. Our work is purely the result of the outstanding collaboration […]
Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
Are you headed to the AMA Symposium for Higher Ed 2017 in Atlanta, Georgia, this year? Don’t miss Siena College’s presentation: Get in the Game: How Content Marketing Scored Siena College More Qualified Apps. On Monday, November 13, at 2 p.m., you’ll have the unique opportunity to hear from Dan Kehn, CCA’s VP of brand strategy; Ned Jones, […]
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]