Posts On Higher Ed Marketing

Five Tips for Developing Personas in Higher Education Marketing
26 Jan
Five Tips for Developing Personas in Higher Education Marketing

Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.

5 Essential Landing Page Tips For Your College or University
22 Dec
5 Essential Landing Page Tips For Your College or University

Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).

Higher Ed News: October 2015
20 Oct
Higher Ed News: October 2015

From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!

Posted at 15:29h in Higher Ed Trends