Personas are the foundation of all great higher education marketing plans because they epitomize your potential students and help guide how you talk to them. When you can put a name and story to a specific audience like, say, military students, you can better predict their wants, needs, and educational journeys—and when your messaging is that tailored, they’ll appreciate what you have to say. To start developing the perfect personas for your institution’s marketing strategy, consider these tips.
From LinkedIn best practices to the First Lady’s public-awareness campaign, there’s a lot going on in higher education and marketing this month. We made it easy to keep up by featuring some of this month’s most newsworthy reads right here. Click away!
Ready for the next installment of higher education and marketing news? Here’s what we’re reading this month (and in case you missed it, last month, too).
Want to know what’s happening across the higher education and marketing landscapes? Or just looking for some new reading material? Catch up with our July 2015 round up, then see below for our recs this month.
What’s new in the higher education and marketing worlds? Want to catch up on some reading? Start with these links. Every month, we’ll round up a mix of stories, blog posts, and more that may be of interest to you. Here’s the July 2015 list.