As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate.
Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.
Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.
You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.