Posts by Daniel Kehn

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Brand Differentiation in Higher Education: 3 Crucial Steps
03 Aug
Brand Differentiation in Higher Education: 3 Crucial Steps

I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for

Posted at 2:28 pm in CCA News by Daniel Kehn
4 Ways to Boost Your Brand on a Milestone Anniversary
17 Mar
4 Ways to Boost Your Brand on a Milestone Anniversary

Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years

Posted at 9:07 am in Advancement, Branding, Strategy by Daniel Kehn
Three Innovative Ways to Improve Your Alumni Engagement
22 Jan
Three Innovative Ways to Improve Your Alumni Engagement

During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation. 

CCA at AMA – Come Find Us!
07 Nov
CCA at AMA – Come Find Us!

For those of you planning to attend this year’s AMA Symposium for the Marketing of Higher Education in Austin, TX, we hope you’ll find a few minutes to swing by booth 14&15 to say hello. We have a lot to share!

Posted at 4:40 pm in CCA News by Daniel Kehn

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