Posts by Ed Sirianno

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The 38 ‘Best Buy’ Colleges and Universities in 2018, According to the Fiske Guide
20 Jul
The 38 ‘Best Buy’ Colleges and Universities in 2018, According to the Fiske Guide

The Fiske Guide to Colleges 2018 has named 38 institutions as “best buy” colleges and universities—including our clients Spelman College and Alfred University. The Guide ranks institutions based on their commitment to provide what Abigail Summerville of CNBC calls “reasonable tuition.” Edward Fiske, author of the Guide and previously the education editor at the New York Times, annually reviews more than 300

Posted at 09:58h in CCA News by Ed Sirianno
CCA, higher education’s<br/>premier branding agency,<br/>celebrates 34 years
27 Jun
CCA, higher education’s
premier branding agency,
celebrates 34 years

Promoting Creative Communication Associates (which we call CCA) has never come naturally to me. As someone who believes in and trusts the power of branding and the integrity of good work, it’s been my inclination to celebrate our clients’ successes. Or, as David Ogilvy would say, “to never get between the client and the footlights.”

Posted at 10:08h in CCA News by Ed Sirianno
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies
02 Mar
ACCU 2016 Recap: 5 Things Catholic Institutions Look For In Marketing Agencies

Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars,  and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today. 

Posted at 14:27h in Branding, Strategy by Ed Sirianno

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