Posts by Melissa Fiorenza

View Full Bio
5 Things to Remember from INBOUND15
10 Sep
5 Things to Remember from INBOUND15

You may have heard that CCA returned to HubSpot’s annual marketing conference, INBOUND, at the Boston Convention and Exhibition Center this year. With more than 14,000 marketing pros in attendance, it’s safe to say that it’s a conference like none other (especially for first-time INBOUNDers like myself). If you didn’t make it to this year’s event, or just want to jog your memory, here are five things I think are worth repeating. 

Why We’re Going to INBOUND 2015
10 Jul
Why We’re Going to INBOUND 2015

This week, thousands of marketers, writers, designers, and data analysts will descend upon the Boston Convention and Exhibition Center for HubSpot’s annual inbound marketing summit, INBOUND. Aside from the obvious—an excuse to visit Beantown, the promise of 20+ food trucks to choose from for lunch, and the chance to see Amy Schumer in all her comedic glory—there are a lot of reasons CCA is returning to INBOUND with more of us than last year.

Posted at 10:00h in CCA News, Content Marketing by Melissa Fiorenza
5 Admissions Blog Topics Every College Should Cover
06 May
5 Admissions Blog Topics Every College Should Cover

As students are increasingly turning to the Internet for answers, your institution’s online presence is more crucial than ever—and the driving force behind your presence should be quality content that taps directly into your prospective students’ interests. Thinking about starting an admissions blog or currently refreshing yours? Here are the types of posts that can really resonate. 

How to Increase Email Open Rates for Your College
01 May
How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

7 Websites That Will Make Your Day More Productive
14 Apr
7 Websites That Will Make Your Day More Productive

Temperatures are climbing, birds are chirping, and despite our certainty that it would never come, spring is here. The only downside to this (and yes, there is only one), is that you might find yourself gazing longingly out the window at the passersby who are basking in the sun’s rays. Okay, snap out of it. At CCA, there are a few sites we like to keep bookmarked for those moments when productivity levels are waning. Check them out.

Posted at 14:55h in Content Marketing by Melissa Fiorenza
5 Non-Marketing Things I Learned at #INBOUND14
22 Oct
5 Non-Marketing Things I Learned at #INBOUND14

Did you read our previous post? That’s where you’ll find all the important lessons that #INBOUND14 speakers imparted to their audiences. Here? This is where I, CCA’s content strategist Melissa F., unload the other things I learned at the annual conference. If you plan on going to more conferences, you might find these useful. Here we go. 

Posted at 22:00h in Content Marketing by Melissa Fiorenza
5 Things #INBOUND14 Kept Reinforcing
22 Oct
5 Things #INBOUND14 Kept Reinforcing

Based on what we know about HubSpot and the consistently diligent crew that we work with over there, CCA brought sky high expectations to the #INBOUND14 conference over in Boston. And we’re happy to say those techies outdid themselves. Our digital team returned to Troy with knowledge of new HubSpot tools, plenty of business cards from new friends, and a reinvigorated spirit over the power of inbound marketing. (Not that we needed a reinvigoration; this stuff works and we know it.)

Posted at 21:47h in CCA News, Content Marketing by Melissa Fiorenza

sign-up below to receive cca’s monthly newsletter

 
   
 

Featured Resource

Download the  Persona Worksheet

Categories

Tags