There’s no doubt about it. The higher education landscape is changing—and not necessarily for the better. Undergraduate enrollment is lagging. Financial woes, coupled with the changing demographic and a decline in the number of high school graduates, has prolonged the economic crisis in higher education. For the second year in a row, nearly half of the higher education CFOs reported that their institutions fell short of their enrollment goals, according to the survey “Weathering the Storm.”
Now, more than ever, colleges and universities need to be positioned to respond to the dynamic student recruitment environment. Institutions have been employing a host of options to increase their revenue in these tight budgetary times, including new fundraising efforts, expanded online programs, and increasing the overall student enrollment.