Hilbert College

Hilbert' greatest ongoing challenge has been to establish its identity as a four-year college in the crowded Western New York/Buffalo-area market.

Our work began by creating a new strategic position for the College that focused on the transformative nature of the Hilbert undergraduate experience. Our goal was to show how Hilbert's close-knit, values-based community fosters academic and personal achievement, helping dedicated students from diverse backgrounds blossom into successful professionals, lifelong learners, and well-rounded leaders.

During the first year Hilbert used the new viewbook and travel piece, attendance at campus recruitment events increased significantly, and individual visits reached an all-time high. Applications rose by 6 percent over the previous year, and deposits were up by 60 percent for the class entering in fall 2010. The travel piece won a gold medal in the 2010 Educational Advertising Awards, sponsored by Higher Education Marketing Report, and the viewbook won a silver medal in the 2010 CASE Circle of Excellence Awards.

Testimonial from prospective parent of Hilbert College

A parent of a recent high school graduate commented on the CASE award winning work done for Hilbert College – "… as a marketing professional, I must commend your college on your marketing approach and beautiful collateral materials. Your college surpasses all the other in your efforts to make high school students feel welcome and excited about attending Hilbert College."

Susan Riley
Susan Riley Design, Inc.