CCA Wins 12 Educational Advertising Awards, Including Best of Show

CCA won a total of 12 awards, including a Best of Show and five gold medals, in the 25th Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.

The Best of Show award, for the University of Pennsylvania’s Search Campaign Microsite, underscores CCA’s growing expertise in the field of new media. The Penn microsite—www.yourivy.org—was just one component of a comprehensive, multimedia search, which also included an email campaign and the gold-award winning “Your Ivy” search piece. The “Your Ivy” campaign helped Penn boost early-decision applications by more than 7 percent over the previous year.

The Educational Advertising Awards, the nation’s largest education-related marketing competition, this year attracted more than 2,000 individual entries representing more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Judges included higher education marketers, advertising creative directors, advertising and marketing professionals, and editors of Higher Education Marketing Report.

Of the 1,000-plus schools entered in this year’s competition, only 16—or the top 1.5 percent—submitted work that won a Best of Show award. CCA’s work won 12 awards, in a variety of categories, for five client colleges and universities:

Best of Show:
University of Pennsylvania – Search Campaign Microsite

Gold Awards:
Hilbert College – Travel Piece
LIM College – Logo and Letterhead
LIM College – Single Magazine Ad (“Where Business Meets Fashion”)
University of Pennsylvania – Search Campaign Microsite
University of Pennsylvania – “Your Ivy” Search Piece

Silver Award:
Augustana College – Student Viewbook

Bronze Award:
LIM College – Open House Video

Merit Awards: 
Ball State University – TV Advertising Series
Ball State University – New Media/Recruitment Videos
Hilbert College – Student Viewbook
LIM College – Total Recruitment Package