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Head of the Class

ostory_01CCA's company culture and philosophy emerge naturally from our mission: "to be the nation's leader in building brands for educational institutions; and to create the opportunity for young hearts and minds to discover, and connect with, a college or university that will unlock the best years of their lives."

Close collaboration, smart strategy, and extraordinary creativity are among our most cherished principles. We feel that our best work results from working in close collaboration, both with our clients and with our own creative partners.

CCA Services

CCA provides a variety of in-house communication services, all of which focus on helping college and universities tell their brand stories in new ways—persuasively, credibly, and intelligently. Our combination of strategic expertise and creative insight ensures that every solution is designed to communicate effectively and across multiple platforms with key audiences.

We Provide

  • Advertising
  • Brand Identity
  • Campaigns
  • Campaign Communications
  • Graphic Identity
  • Market Research
  • Media Planning & Buying
  • Photography/Video
  • Print Communications
  • Print Production
  • Senior-Level Account Management
  • Web-Based Communications

Core Team

At the core of CCA's success is a remarkable team of talented individuals who combine abundant creative energy and years of collective experience in higher education, marketing, account service, and other fields. CCA team members approach each project with a fresh eye and a passion for their work.

01

Ed Sirianno, President / Creative Director

A forward-thinking leader who approaches each project with determination and drive, Ed works closely with clients and CCA team members. He's involved with nearly every aspect of CCA's work, particularly in the realms of strategic direction and creative development.

Ed has extensive experience in marketing communications. Before joining CCA in 2001, he was senior vice president and managing director of the Wolf Group, Canada's second-largest marketing conglomerate, where he handled projects for Kodak, Michelin Tires, Haagen-Dazs, Ray-Ban, Zippo, and Bausch & Lomb, among many others. Ed also established and led the Wolf Group's first office in Atlanta, Georgia.

A strong believer in the power and promise of higher education, Ed draws on a deep understanding of consumer advertising to help colleges and universities advance their missions and build effective, integrated brands. He also strives to help client institutions cultivate lifelong relationships with current students, alumni, and other key stakeholders.

Ed earned a BA in English literature and education with honors at Saint Mary's College of Maryland, and pursued graduate studies at Johns Hopkins University. When he's not inspiring his team's creative efforts, Ed can often be found at his cottage on Chautauqua Lake, collecting and restoring antique boats. He also serves on the boards of several theater and arts organizations.

02

Daniel Kehn, Executive Vice President

Dan joined Creative Communication in 2000 and since then has supervised the firm's account management teams and served as the senior account person for clients including American University, the University of Pennsylvania, LIM College, Ball State University, the University of Delaware, Saint Anselm College, and many more.

Dan's strategic insight in building higher education brands and integrated marketing plans has been a valuable asset to the firm. Before joining CCA, Dan was Executive Director of International Student Advisors and the American School of International Training in Seattle, where he developed, marketed, and administered short- and long-term international education programs with colleges and universities nationwide.

Dan earned a BA in English from Siena College and an MA in International Policy Studies from the Monterey Institute of International Studies, a graduate school of Middlebury College.

02

Vicki Clark, Controller

Vicki Clark handles all of the firm's financial operations, from basic accounting to financial reporting and forecasting. Since joining CCA in 2007, Vicki has taken a focused approach to implementing effective systems, policies, and procedures.

Before coming to CCA, Vicki worked as general manager of a tennis and fitness facility. Prior to that, she instituted a full accounting system and customer software for a company that marketed power plant by-products.

Vicki's educational background includes studies in hotel/restaurant management and business management at the Rochester Institute of Technology. When she's not doing the numbers at CCA, you might find her at home with her husband and teenage son, wrapping up a recent home-improvement project. Vicki especially enjoys the interior design aspects of these projects.

02

Richard Langdon, Senior Director of Client Services

Richard brings a wealth of experience in branding, strategic planning, and account management to CCA. Rick came to CCA in 2006 from MSCO, a marketing and consulting firm based in Purchase, New York, where he did everything from account management to copy writing and website development for a wide range of corporations and businesses.

As CCA's director of client services, Rick supervises account managers and works closely with team members to ensure successful outcomes. Rick prides himself on his responsiveness to clients' needs, and his sense of humor sustains his team members in times of stress.

A native of the Albany area, Rick earned a bachelor's degree in English and a master's degree in communication at the State University of New York, Albany. When he's not trying to catch a connection at O'Hare International Airport, Rick enjoys spending time with his wife and young daughter, Domina.

02

Lauren Skelton, Account Manager

Lauren comes to CCA with a strong foundation in the field of higher-ed marketing. She spent three years as an assistant account executive in the Division of Strategic Communications and External Relations at Rensselaer Polytechnic Institute in Troy, New York. There she managed the production of marketing materials and multimedia presentations for the Board of Trustees, the Office of Institutional Advancement, Office of the President, and Office of the Provost.

Her experience working with printers, writers, designers, photographers, and videographers was perfect training for her multifaceted role as an account coordinator at CCA, where she acts as a day-to-day liaison with clients and with the firm's outside creative partners. Lauren earned her BA at SUNY Oswego, where she majored in broadcasting/mass communications and minored in history. She also holds an MA in political communication from the State University of New York, Albany. She enjoys hiking, running, snowboarding, and other outdoor sports.

02

Darcy Sokolewicz, Director of Marketing

Darcy brings a wealth of experience in marketing, advertising, and media planning to CCA.

As a media supervisor for Arnold Worldwide, one of the top advertising agencies in New England, Darcy developed comprehensive media strategies and executions for Volkswagen and Goodyear, among others.

At Arnold, Darcy was also involved in new product launches for the Volkswagen Phaeton and Passat B6, and worked with new business teams to explore advertising opportunities for prospective clients.

Darcy serves as an ambassador for the firm, representing CCA to potential clients and others at professional conferences and meetings. She combines infectious enthusiasm with a strong sense of professionalism, and is a key player in helping CCA to cultivate successful relations with new and current clients.

Darcy holds a bachelor's degree in communication and media studies from the State University of New York at New Paltz. When she's not working, she can often be found on the road — hiking, camping, or visiting family and friends with her husband John and daughters Eva and Kate.

02

Samantha Stelmaszyk, Traffic Manager

As CCA's first traffic manager, Samantha combines considerable experience of project management in advertising and public relations with an amazing ability to multitask and prioritize.

Before joining CCA in 2007, Sam worked at Eric Mower and Associates, a full-service advertising agency, where she oversaw the execution of all advertising, public relations, and public affairs projects.

At CCA, Sam ensures that deadlines are met and that projects meet client expectations. An enthusiastic, energetic member of the CCA team, Sam isn't afraid to do a little shouting when necessary to get a project finished on time.

Before settling in the United States, Sam worked as a production coordinator in her native England at Leavesden Film Studios, where GoldenEye, Star Wars Episode I, and the Harry Potter movies were made. She holds a degree in English and French from the Shrewsbury College of Arts & Technology in the county of Shropshire, England. Outside of work hours, she and her husband Paul raise their young daughter, Grace, and provide a foster home to rescued dogs.

02

Jay Feit, Director of Print Production Services

A consummate professional with a vast store of production knowledge, Jay brings to CCA extensive experience in all aspects of print procurement and production as well as mailing and fulfillment.

Jay began his career as a graphic artist with the Albany-based marketing firm Media Logic. Over two decades with Media Logic, Jay played a significant role in helping the firm grow from a small shop into a booming business employing 75 people. Jay held a variety of senior-level positions with the firm, ending as vice president of print services.

He also has served as vice president of procurement and quality assurance at Benchemark Printing in Schenectady, New York.

Jay has served on the executive board of the Capital Region Postal Customer Council and is a certified specialist in Mailpiece Quality Control (MQC). He earned a bachelor of fine arts degree in graphic design at the State University of New York at Buffalo. A die-hard baseball fan, Jay roots for two teams: the Mets, and whoever's playing the Yankees. He lives with his wife and two daughters in Clifton Park, New York.

02

Joe Bodden, Senior Account Manager

Joe brings to CCA a decade of experience in higher ed communications and marketing management and a specialization in digital and interactive work. From project planning and management to launching and implementing wide-reaching campaigns, his experience from the "client side" gives a new and valuable perspective to the CCA team.

He was most recently at Cornell University School of Hotel Administration as their Electronic Communications Manager. Previous to that he worked at Syracuse University and Union College.

Coming to CCA represents a move back home for Joe, who grew up in Scotia.

He earned a Bachelor of Science degree from the State University of New York at Fredonia, along with a minor in music. When not at the office, Joe can found playing keyboard and singing at your favorite local establishment or spending time with his wife and daughter and their dog, Farley.

02

David Moore, Creative Director

David earned his stripes over a decade working as a designer and art director in traditional advertising and interactive design agencies. After leaving agency life, he spent the next 8 years working as an independent art director / designer / illustrator / copy writer / programmer / bagpiper and racking up national and international awards for his work (including multiple nods from the Print Regional Design Annual and both the Communication Arts Design and Illustration annuals). His industry experience includes clients as diverse as multinational banking corporations, the local bar band, national retail brands, regional theatre companies, and of course, numerous colleges and universities.

In 2011, Ed's promises of free coffee and an office with zero-tolerance for mockery of bow ties lured him to CCA and a return to the life of an agency man. Along with an expansive skill set across multiple disciplines, David brings with him a tireless desire to provide innovative creative solutions. In layman's terms, he's a design junkie. Give him a problem and he won't rest 'til he's given you the best tool possible to solve it.

Originally hailing from Boston, MA and Detroit, MI, David graduated with a BA in art and graphic design from Yale University. In his spare time, he likes to slowly exhale before getting back to work.