LIM College

When CCA first began working with LIM it was struggling to gain name recognition, and suffered from misperceptions in the marketplace that it was not a real college. In 2008, CCA was invited to lead a comprehensive branding campaign for the College to support and help to launch (in August 2009) the institution's name change from the "The Laboratory Institute of Merchandising" to "LIM College." 

CCA's work on this branding campaign for the College included, qualitative research, a new visual identity system including new logo and tagline, "Where Business Meets Fashion", website consultation, media planning and buying, new admissions publications suite, suite of secondary publications, print and online advertising, production of student produced videos, and production of an Open House video.

Since CCA began its engagement with LIM College, enrollment has tripled, even as the College continues to attract more high-achieving students from a more diverse geographic base. The College has also substantially expanded its physical plant, adding three midtown buildings to its original one.

Testimonial from Client

Our partnership with CCA is almost like having in-house branding experts on staff. When we changed our name to LIM College in 2009, CCA created an all-new brand identity, including a logo and tagline that really defined us in the market. Since 2002, CCA has supplied both strategic vision and results-oriented creative work—everything from a comprehensive suite of admissions publications to our first-ever media plan to a CASE-award-winning Open House video. Not only does CCA offer a great combination of strategic insight and creative excellence, they're also lots of fun to work with.
 
Elizabeth S. Marcuse
President, LIM College