Ed Sirianno
Ed Sirianno
Ed Sirianno
President

Inspirational entrepreneur.
Ed leads the agency and touches nearly every aspect of CCA’s work, specifically in strategic brand direction and creative development. From New York City and Boston to Buffalo and Atlanta, the Saint Mary’s College of Maryland grad has tackled the advertising and marketing world for the past 35 years, including more than 16 years at CCA. Once an intercollegiate American sailor, he now stays near the water as often as he can—collecting and restoring antique boats, fly fishing, or relaxing at his cottage on Chautauqua Lake with his wife, three children and dog—Lucky.

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Daniel Kehn
Daniel Kehn
Daniel Kehn
Senior Vice President, Strategy

Brand architect.
Dan focuses on building strategy for our clients, delivering the blueprint that drives a brand into action. With more than 20 years of educational experience (including 16 at CCA), he instinctively knows how to identify unique stories that are marketable, engaging, and successful. He attended Siena College before completing his master’s at Middlebury Institute of International Studies at Monterey. When he’s not in the office, he’s probably downhill skiing, traveling internationally, or taking beautiful photos of his dog.

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Darcy Sokolewicz
Darcy Sokolewicz
Darcy Sokolewicz
Senior Vice President, Media

Problem solving expert.
Darcy manages all media planning and buying for clients, as well as representing the agency at professional conferences and meetings. On top of her 11 years at CCA, she spent a decade working at both Mullen and Arnold, the two leading advertising agencies in New England. Outside of the office, the SUNY New Paltz grad stays outside, either getting her fingers dirty in her garden or hiking with her husband and three daughters. Her favorite time of day? Five in the morning, when she’s catching up on the latest bestsellers.

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Lauren Herrington
Lauren Herrington
Lauren Herrington
Assoc. Vice President, Client Services

Zen perfectionist.
Lauren leads the client service team for CCA’s organic client group. With 12 years of higher education marketing experience—including nine at CCA—let’s just say she knows how to get the job done. Fueled by a lot of coffee, she is known for her responsiveness, organization, and brand-focused strategies. When not meeting client’s needs, she can be found on her farm throwing hay with her husband and son. And if a candle’s burning in her office, she’s probably daydreaming of the beach or the peaceful hours of the early morning.

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Karen Dolge
Karen Dolge
Karen Dolge
Senior Media Manager

Calm and collected.
Karen manages all media that comes through CCA’s doors from start to finish. With a background of more than 20 years of marketing and communications experience, she’s transitioned with media as it moved to the digital side. When she’s not developing comprehensive media strategies, the SUNY Oswego grad is busy at home with her kids and husband. But what keeps her so calm? Well, if she’s not competing in a marathon, she can be seen running gracefully on the roads of her glorious home in Kinderhook.

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Val Cook
Val Cook
Val Cook
Media Planner/Buyer

Class clown.
Val joins CCA after a decade of experience of negotiating media buys, strategizing media plans, and trying her hand in the media sales arena. Working with clients including Pfizer, Kraft, and Blue Cross Blue Shield of South Carolina, the Iona grad holds a B.A. in mass communication. When she’s not strategizing media plans, she’s hanging out with her high school sweetheart and rescue dogs—or secretly working on her stand-up routine.

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Nick Fredette
Nick Fredette
Nick Fredette
Account Manager

Perpetual optimist.
The best part about working with Nick is that you’re getting a master-of-many-trades—especially when it comes to account service and digital strategy. Well-spoken and quick-witted, the Houghton College alum has a background in data analytics, reporting, and all the acronyms, like SEO, PPC, SEM, CRO—he previously held roles at Informz and GlobalFoundries—as well as a natural talent for managing client relationships and flawless presentation skills. And in case you’d like to learn how to SCUBA dive, build a chicken coop, or play any instrument, he’s good at that too. Wave him off the soccer field and he’ll teach you anytime.

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Beth Mickalonis
Beth Mickalonis
Beth Mickalonis
Assoc. Creative Director, Brand

Indefatigable punk rocker.
Beth designs, strategizes, and oversees all things visual for print and digital. With eight years of marketing experience at Media Logic, a BFA from Alfred University, and a lifetime of creativity from printmaking to photography, she guides CCA in the best direction for developing a campaign’s perfect look, tone, and feel. On top of her two kids, her camera is her baby (and she has the magic to make even the shy take a stunning photo). Oh, and she’s also a punk, punk, a punk rocker.

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Marty Hardin
Marty Hardin
Marty Hardin
Associate Creative Director, Video

Deep-fried curiosity.
This Southern beau comes to CCA with 35 years combined experience in (brace yourself): design, art direction, creative direction, copywriting, filmmaking, producing, and photography up and down the east coast. Phew. His creativity doesn’t stop outside of the office, either. Lately, the East Carolina University grad is on a cooking spree. His most recent endeavor: recreating his late grandmother’s biscuit recipe, though he realized his own version was much better.

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Greg Leguire
Greg Leguire
Greg Leguire
Production Designer

Low-key naturalist.
Though he may prefer analog over digital, Greg’s intrinsic passion for visual communication and web development help him excel at all-things design focused. The Saint Rose grad’s versatile work has been featured from Air National Guard advertisements to apparel design for Coney Island Brewing Company. Needing to feel calm? Find him. If you can’t, he’s probably somewhere in nature, fly fishing, snowboarding, or riding his motorcycle.

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Melissa Fiorenza
Melissa Fiorenza
Melissa Fiorenza
Director of Content Strategy

Content machine.
From print pieces to blog posts, landing pages to ebooks, Melissa is CCA’s copy strategist and lead writer for everything print and digital. A Tufts grad and ex-Hobokenite, her combined publishing and marketing experience from various national magazines in NYC to Media Logic secured her with the unstoppable skills of a scribbling savant and an expertise in strategic thinking. When she’s not at the office or presenting on the topic of content marketing, Melissa is hanging with her husband and two kids. She’s also on a perpetual quest for a hobby, so any ideas? Send her way.

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Heidi Hummel
Heidi Hummel
Heidi Hummel
Director of Project Management

Control freakess.
Heidi has lists for her lists—which comes in handy, since she keeps the entire agency up to speed on deadlines and projects. The SUNY Oswego grad has channeled her (minor) OCD and immaculate organizational skills through 13 years of project management at both Media Logic and Overit. And when she’s not perfecting the agency’s workflow? She’s on a beach reading and teaching her daughter how to write important to-dos on a Post-it.

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Jay Feit
Jay Feit
Jay Feit
Director of Operations & Print Services

Print master.
Jay knows anything and everything print, managing all of CCA’s print procurement and production for the last eight years. After receiving his Bachelor’s in Communications from SUNY Buffalo, he spent 22 years playing a crucial role in the development of Media Logic. He loves traveling and all-things sports related. And, as a diehard baseball fan, he roots for two teams: The Mets, and whoever’s playing The Yankees.

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