In past lives, we marketed Volkswagen, Visa, Kodak, Ray-Ban, and the Wisconsin Cheese Makers Association. We wrote for Hearst magazines, designed Ritz-Carlton collateral, and worked in cities across the world. But we’re all at CCA because we choose higher education. We owe our success to the opportunities afforded by our alma maters, so for us, there’s nothing more rewarding than helping students find where they belong and uncover their own passions. And in the meantime, we eat a lot of sushi and drink a lot of coffee. Want to meet for lunch?

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Ed Sirianno President

Inspirational entrepreneur. Ed leads the agency and touches nearly every aspect of CCA’s work, specifically in strategic brand direction and creative development. From New York City and Boston to Buffalo and Atlanta, the Saint Mary’s College of Maryland grad has tackled the advertising and marketing world for the past 35 years, including more than 16 years at CCA. Once an intercollegiate American sailor, he now stays near the water as often as he can—collecting and restoring antique boats, fly fishing, or relaxing at his cottage on Chautauqua Lake with his wife, three children and dog—Lucky.

Daniel Kehn Senior Vice President, Strategy

Brand architect. Dan focuses on building strategy for our clients, delivering the blueprint that drives a brand into action. With more than 20 years of educational experience (including 16 at CCA), he instinctively knows how to identify unique stories that are marketable, engaging, and successful. He attended Siena College before completing his master’s at Middlebury Institute of International Studies at Monterey. When he’s not in the office, he’s probably downhill skiing, traveling internationally, or taking beautiful photos of his dog.

Darcy Sokolewicz Senior Vice President, Media

Problem solving expert. Darcy manages all media planning and buying for clients, as well as representing the agency at professional conferences and meetings. On top of her 11 years at CCA, she spent a decade working at both Mullen and Arnold, the two leading advertising agencies in New England. Outside of the office, the SUNY New Paltz grad stays outside, either getting her fingers dirty in her garden or hiking with her husband and three daughters. Her favorite time of day? Five in the morning, when she’s catching up on the latest bestsellers.

Lauren Herrington Assoc. Vice President, Client Services

Once a higher education marketer, always a higher education marketer. After working for years at Rensselaer Polytechnic Institute and then CCA, Lauren briefly dabbled in healthcare marketing only to realize her indisputable hunger for surpassing enrollment goals and defining institutional brands would never fade. Now in her 10th year at CCA, Lauren oversees the account team with perpetual ease, maintains excellent relationships with our partners, works magic with limited budgets, and pitches new business like a boss. Pro tip: If she’s talking about “yield,” it might actually be in reference to the hay farm she lives on with her husband and two boys. But unless she’s a got a glass of Malbec and a good book in her hands, she probably is discussing strategies for Accepted Students Day.

David A. Moore Creative Director

Creative powerhouse. Listening creates the most fertile soil in which ideas can grow, and David is a very good listener. With an eye for design and ear for copy, he takes a holistic approach to his work. Every piece—from the smallest logo to the most glamorous video project—must play an integrated role in telling your story. A father of three and husband of one, this Yale University graduate brings more than 2 decades of experience as an art director, designer, illustrator, copywriter, and bagpiper to CCA. Why does CCA need a bagpiper? Because every agency needs a bagpiper.

Melissa Fiorenza Director of Content Strategy

Content machine. From print pieces to blog posts, landing pages to ebooks, Melissa is CCA’s copy strategist and lead writer for everything print and digital. A Tufts grad and ex-Hobokenite, her combined publishing and marketing experience from various national magazines in NYC to Media Logic secured her with the unstoppable skills of a scribbling savant and an expertise in strategic thinking. When she’s not at the office or presenting on the topic of content marketing, Melissa is hanging with her husband and two kids. She’s also on a perpetual quest for a hobby, so any ideas? Send her way.

Jay Feit Director of Operations & Print Services

Print master. Jay knows anything and everything print, managing all of CCA’s print procurement and production for the last eight years. After receiving his Bachelor’s in Communications from SUNY Buffalo, he spent 22 years playing a crucial role in the development of Media Logic. He loves traveling and all-things sports related. And, as a diehard baseball fan, he roots for two teams: The Mets, and whoever’s playing The Yankees.

Karen Dolge Senior Media Manager

Calm and collected. Karen manages all media that comes through CCA’s doors from start to finish. With a background of more than 20 years of marketing and communications experience, she’s transitioned with media as it moved to the digital side. When she’s not developing comprehensive media strategies, the SUNY Oswego grad is busy at home with her kids and husband. But what keeps her so calm? Well, if she’s not competing in a marathon, she can be seen running gracefully on the roads of her glorious home in Kinderhook.

Annie Pressman Production Supervisor

In her role as Production Supervisor at CCA, Annie is responsible for coordinating projects, establishing new processes, and overseeing cross-functional teams within the agency to ensure deadlines are met and every detail of a project is delivered to the highest quality. She does so with extensive experience in project management, as well as a solid background in digital strategy—making her a critical asset not just in the flow of work but in the execution as well. Annie earned her agency stripes working at fierce companies like avVenta Worldwide, F#, Tigerspike, and the Patient Experience Project, managing projects for high-profile clients including Spotify, American Express, Under Armour, and National Geographic. She expanded her digital chops during her time at prominent tech companies such as Vimeo, Etsy, MakerBot, and Ruckus Media Group, where she teamed with Hasbro, Crayola, and The Wiggles to spearhead the development and production of interactive iPad storybook applications.  A Boston University graduate with a BA in film & television, Annie enjoys writing TV sitcom pilots for fun and binging the latest true crime series—which explains her frighteningly impressive mental and physical note-taking capabilities.

Nicole Cochetti Account Manager

Having been on both the agency side and client side of the marketing relationship in her previous roles, Nicole brings to CCA a passion for customer service and an appreciation for the needs of all partners involved. Before CCA, she was most recently Director of Marketing and Park Operations for Flight Trampoline Park in Albany, New York, where she developed internal campaigns and worked with various media outlets as the point person for all things marketing—a role that equipped her with the ability to make decisions fast and thoughtfully at the same time. Prior to Flight, Nicole served as the Events and Promotions Manager at Ed Lewi Associates, where she worked closely with clients including the New York Racing Association and the Times Union. A Siena College graduate with a bachelor’s in marketing, Nicole continues to have an over-the-top-love for Siena, bleeding green and gold even as she travels the world with friends to catch the best concerts, wakes up early for her Metabolic classes, or closes the day with her lab fur baby, Brantley. What you can expect working with Nicole: she’ll never settle for just getting the job done, she has to excel at it—which is why we’re fortunate to have her as an account manager at CCA.

Nick Fredette Account Manager

Perpetual optimist. The best part about working with Nick is that you’re getting a master-of-many-trades—especially when it comes to account service and digital strategy. Well-spoken and quick-witted, the Houghton College alum has a background in data analytics, reporting, and all the acronyms, like SEO, PPC, SEM, CRO—he previously held roles at Informz and GlobalFoundries—as well as a natural talent for managing client relationships and flawless presentation skills. And in case you’d like to learn how to SCUBA dive, build a chicken coop, or play any instrument, he’s good at that too. Wave him off the soccer field and he’ll teach you anything you need to know.

Kiera Lacy Account Supervisor

Small but mighty. Considering her wealth of client relations experience at nationally renowned agencies including Saatchi & Saatchi, Media Logic, and the Patient Experience Project, it’s not surprising what Kiera can accomplish both before and after her daily Nespresso fixes. Far from just a liaison, Kiera brings to CCA and our partners a unique bank of ideas and strategic recommendations, as well as next-level organization and decision-making skills. Combine that with the fact that she has worked extensively in pharmaceutical, healthcare, and higher education marketing, and she may as well earn an MD. (Medical schools, take note.) She’d just have to find the time between working, cheering for the NY Giants, or island camping with her husband and black lab. But tempt her with Buffalo wings, and you can pretty much always win her over.

  • 35

    Years of Higher Education
    Marketing Experience

  • 300

    (and counting)
    College & University Partners

  • 11

    Consecutive Years
    HEMR Best of Show

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