Lauren HerringtonPosted on November 03, 2018
Once a higher education marketer, always a higher education marketer. After working for years at Rensselaer Polytechnic Institute and then CCA, Lauren briefly dabbled in healthcare marketing only to realize her indisputable hunger for surpassing enrollment goals and defining institutional brands would never fade. Now in her 10th year at CCA, Lauren oversees the account team with perpetual ease, maintains excellent relationships with our partners, works magic with limited budgets, and pitches new business like a boss. Pro tip: If she’s talking about “yield,” it might actually be in reference to the hay farm she lives on with her husband and two boys. But unless she’s a got a glass of Malbec and a good book in her hands, she probably is discussing strategies for Accepted Students Day.