A Slam Dunk Marketing Campaign

Siena College and CCA have our New York State Capital District home in common—in fact, we’re located just across the Hudson River from one another. An independent college in the Roman Catholic, Franciscan tradition, Siena offers undergraduate degrees in business, liberal arts, and sciences.

What we love about working with Siena is that its enrollment and marketing teams are always pushing themselves to innovate and step outside the status quo—one of the reasons it’s performing so well in a competitive Northeast market. Foundational brand development for Siena soon expanded into creating a new brand look and feel, new photography and video, and a content marketing strategy (blog, landing pages, ebooks, downloadables, and nurture streams) responsible for driving and converting new high-quality organic leads. It became a success story that we recently presented together at the AMA Higher Education Symposium. Currently, we’re working together on experiential marketing efforts, the launch of their MBA program, and ongoing enrollment and yield support.

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