After the NYC-based, Catholic research university completed in-depth market research, St. John’s University selected CCA to build a comprehensive brand messaging platform and a brand awareness campaign that would help elevate the institution in the New York market. Working closely with the university’s in-house marketing team, we produced strategic messaging, a new visual identity to support the rebranding efforts, a new suite of admissions print collateral, video work, photography, and a multi-year ad campaign that included TV, radio, billboards, transit, social, mobile, and display advertising. In addition to the external marketing work we developed, CCA also played a large role in the internal roll-out of the brand, leading on-campus workshops with faculty, staff, and students.
“Almost immediately, CCA’s media team became an extension of my own internal media planning team—and not just on the campaigns we partnered on together, but anything I was working on. They truly made our relationship a real partnership.”
Elena M. Damiani
Director of Media Planning at St. John’s University