We Have a Marketing & Branding Problem, Not an Enrollment Problem: Hear from CCA’s President at the 2019 ACCU ConferencePosted on January 31, 2019
As 2019 gets fully underway, CCA’s conference schedule is starting off strong. On February 2-4, the Association of Catholic Colleges and Universities (ACCU) will hold its annual meeting in Washington, D.C., gathering Catholic college and university presidents and other senior leaders from across the world to network, grow, and tackle some of the challenges that many of our clients face today.
This year’s theme is “Mission, Myth, Money: Securing Catholic Higher Education for the Future.” Attendee institutions will learn how to stay relevant and boost student learning in an ever-changing higher ed landscape. Will you be there? Come see CCA! Details below:
We Have a Marketing and Branding Problem, Not an Enrollment Problem
Sunday, February 3
3:00 p.m. to 4 p.m.
Speakers: Marc Camille, President, Albertus Magnus College
W. Joseph King, President, Lyon College
Brian C. Mitchell, Former President of Bucknell University; Managing Principal, Academic Innovators
Ed Sirianno, President, Creative Communication Associates
CCA’s president Ed Sirianno is presenting a real-world session titled “We Have a Marketing and Branding Problem, Not an Enrollment Problem,” and we have the pleasure of presenting alongside Marc Camille, President of Albertus Magnus College, and W. Joseph King & Brian C. Mitchell, co-authors of How to Run a College. Hear step-by-step strategic marketing communications ideas to help solve many of the core obstacles to enrollment growth, learn how to budget for marketing and institutional branding and enrollment, get comfortable with social media and the power of video, and so much more.
We’ll also have a booth in the vendor area, so feel free to stop by and say hello!