Rock & Enroll at the 2019 AMA Symposium for the Marketing of Higher Ed

Posted on August 17, 2019

At this year’s 2019 AMA Symposium for the Marketing of Higher Ed in Las Vegas, CCA and Siena College will present on the topic of experiential marketing.

More specifically, we’ll talk about what led one parent to say this on Siena’s Open House survey: 

“I don’t think the survey captures how blown away I was by the totality of this event. It was our third college visit in three days and by far the most impressive. The spirit, energy, and comprehensive agenda all stood out to me. The alumni who took part in the career panel session were unbelievable… I will be holding this event as the standard in viewing colleges when my other kids are going through it.”

A little background & what’s in it for you

Knowing how successful experiential marketing can be across industries, our teams at CCA and Siena put our heads together last summer to brainstorm ways we could apply experiential marketing in higher education.

We started with Siena’s Open House events. From there, we talked about campus tours. Simple visits. Off-campus experiences.

Lucky for us, Siena is open to those “would it be crazy if…” kind of ideas, and now we have the numbers and feedback to show that experiential marketing can be POWERFUL.

So what’s in it for you?

Come see what Siena does now and get a whole host of ideas—big, small, cost-effective—that you can take back to your team and activate on ASAP.

Save the date & time


AMA Higher Ed

The big show runs from 11:00 a.m. to 12:00 p.m. on Tuesday, November 12, at Caesar’s Palace in Las Vegas.

Meet the presenters

Katie Szalda Katie Szalda has been Director of Admissions at Siena College since 2015 and recently celebrated her 15th anniversary at the College. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. Katie has an MBA from Sage College of Albany and a bachelor’s degree in marketing from Siena College. She is a board member for Roman Catholic Diocese of Albany Schools and a past president of the Capital District Counseling Association.
Allison Turcio Allison Turcio is the Director of Digital Strategy at Siena College. She leads a content strategy team, champions the Siena brand for the prospective student/parent audience and manages integrated marketing campaigns that get results and help Siena achieve its enrollment goals. She has received Educational Advertising and Education Digital Marketing awards for her work with digital and social media. Allison is a board member of the Capital District Child Care Council. She has a master’s degree in communications from The College of Saint Rose and a bachelor’s degree in English from Siena College.
Ned Jones Ned Jones is the Vice President for Enrollment and Marketing at Siena College, where he has worked for over 30 years. He leads the Admissions, Financial Aid and Marketing teams, which are constantly reinventing and rejuvenating strategies. Under his leadership, Siena has achieved stable enrollment in the face of declining demographics and an increasingly competitive marketplace. Ned serves the community in a variety of roles including past president of the Capital District Counseling Association and the New York Counseling Association, delegate to the National Association for College Admission Counseling and as a board member for La Salle Institute in Troy, NY.
Lauren Herrington Lauren Herrington, with nearly 15 years of experience in higher education marketing, leads the client services team at CCA which oversees the production and execution of print pieces, brand platforms, digital campaigns, content marketing strategies, and video production. A graduate of the State University of New York at Oswego with a Master’s in Communications from SUNY Albany, Lauren works in constant collaboration with CCA’s media, digital, and creative teams—as well as with her clients, including Siena College—to move projects forward on strategy, on time, and on budget.

See you in Vegas at the 2019 AMA Symposium for the Marketing of Higher Ed! 

Questions in the meantime? Reach out!

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