Higher education institutions are becoming lifestyle brands. Yet today’s higher education communication programs seem to have fallen into the proverbial rut. Year after year, we see the same old things being recycled, as they try to get a critical mass of 17-year-olds to choose one learning institution over another. The days of treating college marketing material […]
In my normal role at CCA, I’m an Associate Creative Director. But sometimes, I get to step back a bit and play the part of traveling photographer on video shoots. Here, I can capture the shoot from two perspectives. The first: capturing great still photography that pairs well with the video content for use in all marketing materials. […]
Birthdays aren’t just about getting older. They’re a time to realize where we’ve been, what we’ve accomplished, and where we want to go. Not to mention, a time to celebrate. And, of course, higher education institutions have their own birthdays. From the 50-year semicentennials and 100-year centennials to the 125-year quasquicentennials and 150-year sesquicentennials, these milestone years […]
Many colleges and universities struggle with brand marks that were established decades ago. If your institution is looking to update, or even wholesale change your brand mark, there are a few time-honored rules to keep in mind as your team embarks on this sometimes overwhelming task. Make sure the person driving this effort considers the following, and that when brand marks are presented to you, you’re able to view them through a discerning lens and ensure they deliver on all of these principles.
Last month, I had the pleasure of attending the Association of Catholic Colleges and Universities’ annual meeting in Washington, D.C.—an event that, as you may already know, brings together presidents of Catholic institutions, renowned scholars, and more to celebrate the charisms of Catholic higher education. It was truly an inspiring weekend, and while there, I had the privilege of chatting with more than 20 presidents about the challenges their institutions face today.