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Case Study: Marketing the Boston College MBA

If you’re going to fill seats, you have to fill your funnel. That was the task at hand when Boston College’s Carroll School of Management contacted CCA. At the time, demand for an MBA in the heavily competitive Boston higher education market had been in a downturn for almost a decade—but Boston College is a […]

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Case Study: Experiential Marketing for College Open Houses

Experiential marketing can do what no other channel or tactic can: change a relationship from being simply transactional to a personal connection that is emotional and transformative. That’s the single best way to look at any campus visit experience. From large admissions events to one-on-one tours, these are your opportunities to bring your brand to […]

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