Need some blog post topics for your college’s or university’s admissions blog? Here are 75 working titles and topics to get you thinking. Adjust as you see fit and get going. (And remember to shake up format: text, infographics, videos, guides.) Want a list tailored specifically to YOUR institution? Email Melissa Fiorenza, our AVP of […]
Faced with growing competition and a shrinking pool of applicants, it’s important, now more than ever, for institutions to optimize every opportunity to convert prospective students into qualified leads. Let’s assume you’ve already allocated a portion of your budget to an enrollment marketing campaign. Whether your approach includes media, email marketing, SEO, or other traffic drivers, the next step is to evaluate your landing pages. Here are five tips to ensure you’re driving traffic to high-converting pages (and getting the information you need from prospective students).
With 91% of B2B marketers and 86% of B2C marketers reportedly using content marketing as a part of their overall marketing strategy, it’s not news that there’s an unyielding craze for more content across industries. And no matter what seat you’re in reading this—the boss, the content creator, the student intern—you no doubt feel pressure to feed the […]
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.